He explained that salespeople have an incredible command of vocal communication. He reminded viewers that designers are essentially salespeople- pitching ideas to coworkers, bosses, and investors.
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Thinking about the lines and colors as merely symbols of the item can change your perspective on the design.
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Spencer explained that with sketching, less is more, and it is often best to use simple and efficient drawing techniques, since the goal of sketching is to abstract and simplify reality, while adding in some style. “You effectively have no limits as to what you can do, the only limits are your imagination and your skill.” Rapid Visualization “There is something encouraging but also intimidating about a blank sheet of paper,” Spencer said. CAD, or computer aided design, 3D printing, and sculpting can all be effective ways to share design ideas, though these methods can often be more time consuming and expensive than sketching with a pen and paper. Spencer also made the point that sketching with a writing utensil and paper is far from the only form of communication that can convey a design. Spencer continued to explain that visual communication can be augmented when tone, shadow, perspective, color, and surface finish are added to the overall figure in the sketch, thereby enhancing the communicative power of the object. Spencer cited no smoking signs and stop signs as examples of universal iconography that conveys a message. He revealed that the ambiguity that can plague verbal communication is not as present in visual communication, such as iconography, because these shapes and symbols can transcend language, culture, boundaries, and disciplines so that many individuals can understand the concept being presented. However, Spencer noted that early in his transition into the design field, he realized that he would need to develop a different skill set in order to convey his ideas, namely sketching.
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Spencer explained that he originally came from a math background, which he said is similar to design in that both disciplines involve problem solving and creativity.
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He found that the best way to stay motivated was to interact with others while sketching regularly, and so Sketch A Day was born.īefore showing us how to sketch everything from basic warm-up exercises like straight lines and ellipses to alien spaceships and futuristic sports cars, Spencer shared a presentation on the fundamentals of communication, and the importance of the skill of sketching, even for the modern-day designer who has access to a wealth of technology. He is originally from Jamaica, and he currently lives in Salt Lake City, Utah, where he uploads regular sketch demonstration videos to his YouTube channel: Sketch A Day, which has 115k subscribers.Īt the event, Spencer explained that he wanted to commit to drawing every day, not just at work, to keep himself accountable in continuing to improve his design and sketching abilities. Spencer has been working in design for almost two decades with companies including General Motors and Astro Studios. In our July Sketch Series, we welcomed Spencer Nugent, founder of and IDSKETCHING.COM.